Purpose and Scope
These Ad Content Guidelines establish the standards for all advertisements served through the Perkox network. All advertisers and their creative assets must comply with these guidelines to ensure a safe, trustworthy, and high-quality experience for end users. Violation of these guidelines may result in ad rejection, account suspension, or termination.
General Requirements
All advertisements must meet the following general requirements:
- Be truthful, accurate, and not misleading in any way
- Comply with all applicable laws, regulations, and industry standards
- Respect user privacy and data protection requirements
- Not infringe upon intellectual property rights of others
- Be appropriate for the target audience and context
- Function properly and link to working landing pages
Prohibited Content
The following content categories are strictly prohibited in all advertisements:
Illegal Products & Services
Drugs, weapons, counterfeit goods, human trafficking, illegal gambling
Adult Content
Pornography, sexual services, adult products, escort services
Hate & Discrimination
Content promoting hate speech, discrimination, or violence
Misleading Claims
False promises, unrealistic results, deceptive practices
Dangerous Content
Instructions for harmful acts, self-harm, violence promotion
Malware & Scams
Phishing, malware distribution, financial scams, pyramid schemes
Restricted Content
The following content may be permitted with restrictions and additional compliance measures:
Alcohol
- Must comply with local laws and age restrictions
- Cannot target minors or promote excessive consumption
- Must include appropriate health warnings where required
Gambling
- Only permitted in jurisdictions where legal
- Must include responsible gambling messaging
- Cannot target minors or vulnerable individuals
Financial Services
- Must include risk disclosures where applicable
- Cannot guarantee returns or promise unrealistic outcomes
- Must be licensed in applicable jurisdictions
Healthcare & Pharmaceuticals
- Prescription drugs require appropriate licensing
- Cannot make unsubstantiated medical claims
- Must include necessary disclaimers and warnings
Creative Specifications
Advertisements must meet our technical and creative specifications:
- Images and videos must be high quality and professional
- Text must be legible and properly formatted
- Audio (if applicable) must be user-initiated or muted by default
- File sizes must comply with format specifications
- Landing pages must match the advertised offer
Prohibited Practices
The following practices are not allowed:
- Auto-redirects without user interaction
- Fake system warnings or virus alerts
- Misleading "download" or "play" buttons
- Hidden costs or subscription traps
- False urgency or scarcity claims
- Impersonation of trusted brands or entities
User Experience
Advertisements must respect the user experience:
- Must have clear and accurate labeling as advertising
- Cannot interfere with app functionality
- Must have functional close buttons where applicable
- Should load quickly and not impact app performance
Review and Enforcement
All advertisements are subject to review before going live. Perkox reserves the right to:
- Reject any advertisement that violates these guidelines
- Remove live advertisements that are found to be non-compliant
- Suspend or terminate accounts for repeated violations
- Update these guidelines as needed
Contact Us
For questions about these guidelines or to request a review of ad content decisions, please contact our Ad Policy team at policy@perkox.com.
