Brand Safety Policy

Our Commitment to Brand Safety

At Perkox, we are committed to maintaining a brand-safe environment for all our advertising partners, publishers, and end users. We understand that protecting your brand reputation is paramount, and we have implemented comprehensive measures to ensure that advertisements appear in appropriate contexts that align with your brand values.

Prohibited Content Categories

Perkox strictly prohibits the placement of advertisements on content or apps that fall into the following categories:

• Adult Content – Sexually explicit material, pornography, or content promoting sexual services
• Hate Speech – Content that promotes discrimination, violence, or hatred against individuals or groups based on race, ethnicity, religion, gender, sexual orientation, disability, or other protected characteristics
• Violence and Gore – Graphic depictions of violence, injuries, death, or disturbing imagery
• Illegal Activities – Content promoting or facilitating illegal acts, including drug trafficking, weapons trafficking, or human trafficking
• Misinformation – Deliberately false or misleading information presented as factual news
• Malware and Phishing – Content designed to harm users, steal data, or deceive individuals
• Tobacco and Drugs – Content promoting tobacco products, recreational drugs, or paraphernalia
• Gambling – Unregulated or illegal gambling services and promotions

Our Brand Safety Measures

Advertiser Controls

We provide advertisers with robust tools to control where their ads appear:

• Contextual targeting options to align with suitable content
• Blacklist capabilities for specific apps or categories
• Whitelist options to restrict placement to approved inventory only
• Sensitivity level adjustments based on brand requirements
• Geographic and demographic targeting controls

Publisher Requirements

Publishers in our network must adhere to the following brand safety standards:

• Maintain content that is appropriate for their target audience
• Implement proper ad placement to avoid accidental clicks
• Ensure ad viewability standards are met
• Report any violations or concerns promptly
• Cooperate with brand safety audits when requested

Incident Response

If a brand safety incident occurs, Perkox has a defined response protocol:

1. Immediate suspension of ad serving to the affected inventory
2. Investigation of the incident to determine root cause
3. Notification to affected parties
4. Implementation of corrective measures
5. Follow-up review to prevent recurrence

Third-Party Verification

Perkox works with leading third-party brand safety verification partners to provide independent validation of our brand safety measures. These partnerships help ensure transparency and accountability in our brand safety practices.

Reporting Brand Safety Concerns

If you encounter a brand safety issue or have concerns about ad placement, please contact our Brand Safety team immediately at brandsafety@perkox.com. We take all reports seriously and will investigate promptly.

Policy Updates

We may update this Brand Safety Policy periodically to reflect changes in industry standards, technology, or our business practices. We encourage you to review this policy regularly.