Does adding an offerwall cannibalize IAP revenue?

No — when implemented with correct currency balance and placement, offerwalls do not cannibalize IAP. Multiple studies show that the vast majority of offerwall users were never going to make an IAP purchase. Offerwalls convert non-paying users into monetized users while leaving paying users' behavior largely unchanged. Cannibalization only occurs when the offerwall rewards are over-valued, placements interrupt the purchase flow, or the offerwall is surfaced to users already in the IAP funnel.

What is the best offerwall for a game that already has a strong IAP?

The best offerwall for a game with strong IAP is one that gives you fine-grained control over reward values, segment-level visibility, and placement flexibility so you can keep the offerwall economy strictly subordinate to the IAP economy. Perkox is purpose-built for this scenario, offering reward caps, per-user-segment targeting, and real-time analytics that let you monitor IAP and offerwall revenue side by side.

How do I prevent offerwall rewards from devaluing my in-game currency?

Set the offerwall reward ceiling at roughly 15–30% of the soft-currency a player can earn through normal play per day, and keep premium currency exclusively tied to IAP. Never award premium currency through the offerwall. Use a separate 'earned currency' bucket if needed, and design your sink economy so that offerwall rewards accelerate progress but never unlock content that paying users expect to be exclusive.

Where should I place the offerwall in an IAP-heavy app?

Place the offerwall behind a secondary entry point — a dedicated Earn tab, a shop sub-section, or a contextual prompt when a non-paying user runs out of currency. Never place it on the main shop screen next to IAP bundles, and never interrupt a user who has opened the IAP purchase flow. A/B test placements and measure both offerwall ARPDAU and IAP ARPDAU before rolling out.

How much incremental revenue can an offerwall add to an IAP-heavy app?

For apps with strong IAP, a well-implemented offerwall typically adds 10–25% incremental net revenue with no measurable IAP decline. The exact lift depends on your non-paying user base size, reward calibration, and placement. Apps with large non-paying audiences (90%+ of DAU) see the highest absolute lifts because the offerwall monetizes users who generate zero IAP revenue today.

Offerwall + IAP: How to Add Rewarded Monetization Without Cannibalizing Purchases

Offerwall + IAP: How to Add Rewarded Monetization Without Cannibalizing Purchases | Perkox